Our clients
Accessible Advertising
Smart TV makes advertising much more affordable:
- Smart TV: CPM 200−700 rubles, low minimum budget.
- Traditional TV: 870,000−2 million rubles per minute on federal channels.
Growing TV Streaming Audience
The number of active devices grew from 18 to 30 million between 2022 and 2024 — a 67% increase.
In 2023, Smart TV sales rose by 45% to 7.4 million units.
Mass Device Penetration
54.3 million Smart TVs are in use in Russia in 2024.
88% of them are connected to the internet. In the first half of 2025, smart TVs made up over 90% of all sales by number and almost 97% by value.
88% of them are connected to the internet. In the first half of 2025, smart TVs made up over 90% of all sales by number and almost 97% by value.
Accessible Advertising
from 250₽ CPM
Growing TV Streaming Audience
>100 million
Mass Device
Penetration
Penetration
>54 million
The Russian smart TV market is experiencing impressive growth, fundamentally transforming media consumption and the advertising industry.
Why onCTV
Leading Provider of Connected TV Inventory in Russia
Our products provide comprehensive coverage of key advertising placements on Smart TV devices, giving advertisers access to the most effective digital television ad formats.
Our Products
On CTV App
Comprehensive ad placements within the extensive Smart TV app ecosystem, including many popular streaming services, entertainment platforms, and digital channels.
onCTV Vendors
Our advertising solutions enable direct integration into the operating systems of leading TV manufacturers, allowing ad content to be displayed directly in the device’s native menu without the need to switch to third-party apps.
Cases and Development
Cases and Development
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