1
Ad Placement
The very first advertising contact after the device is turned on — large-scale, visually rich formats in a clean ad environment, ensuring the viewer’s maximum attention.
2
Available Targeting Options
The capabilities of different TV manufacturers vary significantly, but currently their functional boundaries remain narrower compared to classic digital advertising tools.
Geo
Device size targeting
Screen type targeting (HD, WLED, 4K, 8K…)
Genre targeting
Viewing frequency targeting
App targeting
Time targeting
Device size targeting
Screen type targeting (HD, WLED, 4K, 8K…)
Genre targeting
Viewing frequency targeting
App targeting
Time targeting
Geo
Device size targeting
Genre targeting
Device size targeting
Genre targeting
Geo (Russia)
Geo (Russia)
Korean TVs
TCL
Xiaomi
Haier
3
Formats
Each TV manufacturer builds its own ecosystem of formats, adapted to their proprietary operating systems. The main focus is on large-format interface elements that dominate the main menu pages of the TV.
Korean TVs
TCL
Xiaomi
Haier
Any vendor
Home Hero
Smart TV – Banner
Smart TV – Banner
Discovery
Browser
Fullscreen Banner
Home Reco
Smart TV – video
Smart TV – Banner
Browser
Wedge
4
Analytics
Из-за привязки телевизоров к уникальным идентификаторам углублённая аналитика недоступна, поэтому мы опираемся на кастомные исследования, чтобы оценить эффективность решения и всегда находимся в поиске новых решений.
Korean TVs
TCL
Xiaomi
Haier
Only impression pixels are available, creatives with QR codes are accepted. Brand-Lift and Traffic-Lift studies are also possible — to conduct them, the PBD pixel must be installed in the pixel slot (replacing the verification pixel).
Only impression pixels are available, creatives with QR codes are accepted. Brand-Lift and Traffic-Lift studies are also possible — to conduct them, the PBD pixel must be installed in the pixel slot (replacing the verification pixel).
Only click pixels are available.
Only impression pixels are available, creatives with QR codes are accepted. Brand-Lift and Traffic-Lift studies are also possible — to conduct them, the PBD pixel must be installed in the pixel slot (replacing the verification pixel).
5
Available Inventory
Capacity is limited due to the maximum number of advertisers allowed per period by each vendor, as well as the number of devices in the country.
Korean TVs
TCL
Xiaomi
Haier
Wedge ~ 4 000 000 impressions per day (CPDay purchase)
Home Hero ~ 4 000 000 impressions per day
Browser ~ 8 million impressions per month
Discovery ~ 1 million impressions per month
Home Reco ~ 4 000 000 impressions per day (CPDay purchase)
Home Hero ~ 4 000 000 impressions per day
Browser ~ 8 million impressions per month
Discovery ~ 1 million impressions per month
Home Reco ~ 4 000 000 impressions per day (CPDay purchase)
Homepage Video Ad slot / TCL Channel – 8 000 000 impressions per month
Banner in Launcher – 500 000 impressions per day (CPDay purchase)
Banner in Browser – 6 200 000 impressions per month
Banner in Launcher – 500 000 impressions per day (CPDay purchase)
Banner in Browser – 6 200 000 impressions per month
7 500 000 impressions per month
2 500 000 impressions per month
1
Ad Placement
A broad ecosystem of OTT applications — online cinemas, streaming services, and more. Ad formats are seamlessly integrated into content or TV broadcasts.
Applications
Ads are placed in applications installed on Smart TV devices.
ОТТ: Display of video ads during channel switching (switch-roll); TV ad replaced by a client’s ad (patch-roll).
VOD: Displaying pre-roll ads in on-demand video (movies, series).
ОТТ: Display of video ads during channel switching (switch-roll); TV ad replaced by a client’s ad (patch-roll).
VOD: Displaying pre-roll ads in on-demand video (movies, series).
2
Available Targeting Options
Familiar targeting tools using established market classifications.
Geo
Socio-demographic
Channel-specific targeting
Content targeting (viewed in the last 30 days)
Time-based targeting
Device size targeting
Adjustable frequency
Socio-demographic
Channel-specific targeting
Content targeting (viewed in the last 30 days)
Time-based targeting
Device size targeting
Adjustable frequency
3
Formats
Streaming formats that ensure audience interaction while content is being shown.
In-Stream
Pause Banner
Fullscreen Banner
4
Analytics
Extensive analytics capabilities typical of traditional digital placements, as well as support for custom research to evaluate effectiveness.
Only impression pixels are available.
Brand-Lift and Traffic-Lift studies can also be conducted — this requires placing a PBD pixel in the pixel slot (instead of a verification pixel).
5
Available Inventory
High traffic volume is enabled by the diversity and broad range of OTT applications available on the platform.
In-Stream, Fullscreen banner – 370 million impressions (150 million per client)
Pause Banner – 10 million impressions
Pause Banner – 10 million impressions
Vendors / App
As part of our methodology, specially adapted for the specifics of the Russian market, we highlight two key segments: technology vendors and the ecosystem of applications (OTT services).
Vendors
App
Korean TVs
TCL
Xiaomi
Haier
Wedge ~ 4 000 000 impressions per day (CPDay purchase)
Home Hero ~ 4 000 000 impressions per day
Browser ~ 8 million impressions per month
Discovery ~ 1 million impressions per month
Home Reco ~ 4 000 000 impressions per day (CPDay purchase)
Home Hero ~ 4 000 000 impressions per day
Browser ~ 8 million impressions per month
Discovery ~ 1 million impressions per month
Home Reco ~ 4 000 000 impressions per day (CPDay purchase)
Homepage Video Ad slot / TCL Channel – 8 000 000 impressions per month
Banner in Launcher – 500 000 impressions per day (CPDay purchase)
Banner in Browser – 6 200 000 impressions per month
Banner in Launcher – 500 000 impressions per day (CPDay purchase)
Banner in Browser – 6 200 000 impressions per month
7 500 000 impressions per month
2 500 000 impressions per month
5
Available Inventory
Capacity is limited due to the maximum number of advertisers allowed per period by each vendor, as well as the number of devices in the country.
Korean TVs
TCL
Xiaomi
Haier
Only impression pixels are available, creatives with QR codes are accepted. Brand-Lift and Traffic-Lift studies are also possible — to conduct them, the PBD pixel must be installed in the pixel slot (replacing the verification pixel).
Only impression pixels are available, creatives with QR codes are accepted. Brand-Lift and Traffic-Lift studies are also possible — to conduct them, the PBD pixel must be installed in the pixel slot (replacing the verification pixel).
Only click pixels are available.
Only impression pixels are available, creatives with QR codes are accepted. Brand-Lift and Traffic-Lift studies are also possible — to conduct them, the PBD pixel must be installed in the pixel slot (replacing the verification pixel).
4
Analytics
Advanced analytics is less informative than in other digital channels, so we rely on custom research and solutions and are always on the lookout for new approaches.
Korean TVs
TCL
Xiaomi
Haier
Any vendor
Home Hero
Smart TV – Banner
Smart TV – Banner
Discovery
Browser
Fullscreen Banner
Home Reco
Smart TV – Video
Smart TV – Banner
Browser
Wedge
3
Formats
Each TV manufacturer builds its own ecosystem of formats, adapted to their proprietary operating systems. The main focus is on large-format interface elements that dominate the main menu pages of the TV.
Geo
Device size targeting
Screen type targeting (HD, WLED, 4K, 8K…)
Genre targeting
Viewing frequency targeting
App targeting
Time targeting
Device size targeting
Screen type targeting (HD, WLED, 4K, 8K…)
Genre targeting
Viewing frequency targeting
App targeting
Time targeting
Geo
Device size targeting
Genre targeting
Device size targeting
Genre targeting
Geo (Russia)
Geo (Russia)
Korean TVs
TCL
Xiaomi
Haier
2
Available Targeting Options
The capabilities of different TV manufacturers vary significantly, but currently their functional boundaries remain narrower compared to classic digital advertising tools.
The very first advertising contact after the device is turned on — large-scale, visually rich formats in a clean ad environment, ensuring the viewer’s maximum attention.
1
Ad Placement
Vendors
As part of our methodology, specially adapted for the specifics of the Russian market, we highlight two key segments: technology vendors and the ecosystem of applications (OTT services).
Vendors / App
Geo
Socio-demographic
Channel-specific targeting
Content targeting (viewed in the last 30 days)
Time-based targeting
Device size targeting
Adjustable frequency
Socio-demographic
Channel-specific targeting
Content targeting (viewed in the last 30 days)
Time-based targeting
Device size targeting
Adjustable frequency
3
Formats
Streaming formats that ensure audience interaction while content is being shown.
In-Stream
Pause Banner
Fullscreen Banner
4
Analytics
Extensive analytics capabilities typical of traditional digital placements, as well as support for custom research to evaluate effectiveness.
Only impression pixels are available.
Brand-Lift and Traffic-Lift studies can also be conducted — this requires placing a PBD pixel in the pixel slot (instead of a verification pixel).
5
Available Inventory
High traffic volume is enabled by the diversity and broad range of OTT applications available on the platform.
In-Stream, Fullscreen banner – 370 million impressions (150 million per client)
Pause Banner – 10 million impressions
Pause Banner – 10 million impressions
2
Available Targeting Options
Familiar targeting tools using established market classifications.
Applications
Ads are placed in applications installed on Smart TV devices.
ОТТ: Display of video ads during channel switching (switch-roll); TV ad replaced by a client’s ad (patch-roll).
VOD: Displaying pre-roll ads in on-demand video (movies, series).
ОТТ: Display of video ads during channel switching (switch-roll); TV ad replaced by a client’s ad (patch-roll).
VOD: Displaying pre-roll ads in on-demand video (movies, series).
1
Ad Placement
A broad ecosystem of OTT applications — online cinemas, streaming services, and more. Ad formats are seamlessly integrated into content or TV broadcasts.
App
